By Eric Shapiro,  Edited by the Flatiron Hot! News Editorial Staff

In the past decade, the Flatiron District has emerged as a trendy, vibrant neighborhood that appeals to businesses, residents and tourists alike. Technology, youthfulness, creativity and innovation are some words that capture the distinct flavor of the neighborhood. The Flatiron District’s proximity to other great neighborhoods such as Chelsea, Union Square and Gramercy only makes it more enticing. The Flatiron’s District’s prestige affords local businesses an opportunity to play up their location in the realms of advertising and marketing. The New York City Seminar and Conference Center, a purveyor of value conference space for events of all sizes and varieties, seized this opportunity in its new promotional video.

Over the course of its video, NYCSCC showcases its facilities in a video tour complete with smooth camera work and a lively, yet unobtrusive soundtrack. However, it departs from standard practice by focusing on the neighborhoods NYCSCC calls home. Interspersed with footage of the conference center, iconic attractions like Madison Square Park, the Flatiron Building and the High Line provide the viewer with a broader sense of place. This approach not only keeps the visuals fresh; it also links NYCSCC to a neighborhood that makes up an essential part of its identity. The NYCSCC experience is not just what you find on site; it’s the plethora of sights, restaurants, bars, etc. that you explore after your meeting or event because you’re in a prime location. It’s the aura of innovation, tech-savvy and creativity of the Flatiron District. It’s the easy access to public transportation, with Penn Station and Grand Central only a short subway ride away. Beyond offering great service and facilities, NYCSCC can serve as a platform to experience an incomparable location. This is something clients need to know.

When it comes down to it, location can make all the difference for clients choosing between similar products and services. See for yourself how NYCSCC uses its Flaitron/Chelsea location as an asset: