Reported for the Flatiron Hot! News by Tod and Eric Shapiro

If you catch a glimpse of a rotund, pink man gazing out at the Flatiron District from rooftops and street-level corners, rest assured that you are not seeing things. Mr. Pink is not a figment of your overcaffeinated imagination, but a public art installation by French artist Philippe Katerine, presented by the Flatiron NoMad Partnership as part of its Winter Glow programming. 

“Flatiron NoMad Glows Pink” features 10 illuminated inflatable and resin sculptures placed across Flatiron and NoMad, on view January 15 through February 28, 2026.  (There are 9 check-in locations, because PORCELANOSA has two Mr. Pink sculptures.) 

If the absurdist spectacle is not enough to entice you, the partnership has a digital “passport” walking tour (no app needed). Scan the QR code at each stop to check in, unlock rewards, and get entered for chances to win prizes from neighborhood businesses. Consider it a scavenger hunt for constantly overstimulating times. Just note that the passport and rewards run through March 1, 2026, so do not leave it for too late. 

Remember: it ain’t over until the pink man sings!

Locations (9 check-in stops)

• Flatiron Public Plaza (23rd St & Broadway)  
• BXP | 200 Fifth Ave (200 5th Ave)  
• Flatiron Mini Plaza (E 22nd St & Broadway)  
• PORCELANOSA New York (202 5th Ave) (two sculptures here)  
• Kew Management (listed on the passport as “Kew Management | 1129 Broadway”)  
• The Capitol Plaza (50 W 27th St)  
• Virgin Hotels NYC (1227 Broadway)  
• Church of the Transfiguration (1 E 29th St)  
• Hotel Seville NoMad (22 E 29th St)  

Winter Glow hub (overview, tours, passport):

Winter Glow

Official announcement / press release:

Flatiron NoMad Glows Pink: Flatiron NoMad Partnership Brings “Mr. Pink” Art Trail to Infuse Color, Creativity, and ‘Cuteism’ to the District

Digital passport (QR check-ins, rewards):

https://flatironnomad.brightrtravel.com/s/passport/flatiron-nomad-glows-pink

CBS local coverage (quick explainer):

https://www.cbsnews.com/newyork/news/mr-pink-art-installation-sculpture-flatiron-district

Artist page (Philippe Katerine):

Philippe Katerine, Artist of Mr. Pink

Mr. Pink’s neighborhood guide (deals and tie-ins):

Mr. Pink’s Guide to Flatiron & NoMad

Extra neighborhood write-up:

https://www.6sqft.com/mr-pink-is-lurking-aroun