PLJ’s Todd in the Morning Show Hits Flatiron and Sleepy’s with Trivia Quiz, Prizes!

By Tod Shapiro and the Flatiron Hot! News Staff

It’s spring and that means it’s time for all the TV and radio personalities to take to the streets of the Flatiron District and connect with the fans and well-wishers.  Today, … Read More

‘Gram for Glam’ in Flatiron Public Plaza South – Show your goods, get free ones from Benefits Cosmetics!

By Tod Shapiro and the Flatiron Hot! News Editorial Staff

Looks like fans of Benefit Cosmetics of San Francisco, as well as other curious onlookers looking to get some free samples, are lining up today at the Flatiron Public Plaza … Read More

Farm Heroes Brings Walking, Talking Veggies to Flatiron Public Plaza

Is it possible – walking, talking carrots, tomatoes and green apples taking over the Flatiron North Public Plaza? No, your eyes are not deceiving you.  Get out on this sunny Wednesday afternoon at lunch time and check out the latest, … Read More

Faberge Egg Hunt Comes to Flatiron Public Plazas – Come See!

By Tod Shapiro and the Flatiron Hot! News Editorial Staff

Special Update 4-7-2014:  Two More Eggs have appeared in the North Plaza!  Be sure to check them out and add them to your list if you are partipating in the … Read More

Flatiron Partnership Holds Business Assistance Forum at Baruch College

Compiled by Louis Hunecke, Eric Shapiro & Tod Shapiro – Edited by the Flatiron Hot! News Editorial Staff

Yesterday, the Flatiron Partnership held a Business Assistance Forum at the Newman Seminar and Conference Center at Baruch College. Students, aspiring entrepreneurs, … Read More

Basketball Takes Over Madison Square Park and Flatiron – NBA Opening Night!

By Tod Shapiro, Eric Shapiro and the Flatiron Hot! News Editorial Staff

Could it really be a basketball court right in front of the Flatiron Building that appears before the eyes of a casual early morning commuter? Yes, it is! … Read More

Free Seminar Series in Flatiron: Jump-Start Your Web Marketing with Google Analytics

By Tod Shapiro and the Flatiron Hot News! Editorial Staff

The NYCSCC Flatiron Hot! News staff peaked in and got a taste of the last of the excellent series of free seminars sponsored by the Flatiron 23rd Street Partnership and … Read More

Artists in a New Era: Tenement Street Workshop

In an age when conventional theatrical groups are struggling to stay afloat, there is one artist collective that refuses to throw in the towel. Tenement Street Workshop began in 2008 as an artist collective consisting of three teenaged friends who … Read More

Flatiron Social Media Startup Romio to Showcase All Your Neighborhood Has To Offer

On the internet, quality content does not necessarily translate into a high number of hits. For hyper-local bloggers just getting their foot in the door, social media outlets like Twitter and Facebook can often amount to a whole lot of work with very little payoff. Although both websites boast many users, they’re just not designed to spread the word about the kinds of neighborhood events and locales that are our stock and trade. As a blog dedicated in part to highlighting what the Flatiron District has to offer, we understand this better than anyone.

For every 5,000 Twitter followers you cultivate, perhaps a handful will bother to click on your link. For better and for worse, conventional social media platforms cater to casual conversation, at the expense of those looking for in-depth and/or specific information on, say, local pawn shops or concert venues. The end result? Lots of wasted hours promoting articles that may not receive the attention they deserve. That’s where Romio comes in. Read More